Home Away From Home
A New Approach to Luggage
Problem Statement:
Travelers have to constantly live out of their tightly packed suitcases when they are away from home. It's nearly impossible to stay efficient and organized. Many times just to find something it's inevitable to create a huge mess.
Market Research:
1.73 million people fly each
day just in the US $28 Billion
worth of luggage is sold each
year in the US
This number is projected to
reach 38.9 Billion in 2027 due
“Casual/Regular Use Bags
market will be reset to a new
normal which going forward in
a post COVID-19 era will
be continuously redefined and
redesigned” - Businesswire
Constraints:
Must be ultra light
Must be sturdy and reusable
Must allow for easy access and
organization
Must be safe for all to use
Must have style
Must be able to take a drop
Must be simple and quick to
deploy then strike
Target Market // Story
Business Travelers
Recreational Travelers
Families
Home Away From Home is for the person that seeks to reimagine the way they travel.
Whether a professional who
lives out of their suitcase or a nomad traveling the world, we help you stay organized and efficient enhancing your experience.
Home Away From Home.
A collapsable hardshell
suitcase which folds up to
function just as a dresser
would.
Allows for clothes to stay
wrinkle free and increase
capacity by compressing
via the shelves
Carry On Model
Full Size Model